Our Proven Process: Designed to drive results in your organization

Our Proven Process

Let's be honest, you're here because you are looking to achieve a result or outcome in your organization. That result likely has a measurable indicator attached to it that extends well beyond any marketing deliverable. Our unique approach helps you achieve the results by first defining what success looks like, how to measure it, and then by pursuing a set a tactics that are in alignment with it.

Our Proven Process

Let's be honest, you're here because you are looking to achieve a result or outcome in your organization. That result likely has a measurable indicator attached to it that extends well beyond any marketing deliverable. Our unique approach helps you achieve the results by first defining what success looks like, how to measure it, and then by pursuing a set a tactics that are in alignment with it.

MediaFyx Proven Process - MediaFyxMethod

illuminate

We don't just deliver a film, website, or logo and walk away, we ensure your success by aligning our objectives with your objectives. To understand your objectives, we work with you to define your:

○ Organizational goals or objectives

○ Competitive competencies

○ Metrics or Measurables

○ Target audience or ideal client

○ Promise or guarantee

○ Target launch date and milestones

illuminate

We don't just deliver a film, website, or logo and walk away, we ensure your success by aligning our objectives with your objectives. To understand your objectives, we work with you to define your:

○ Organizational goals or objectives

○ Competitive competencies

○ Metrics or Measurables

○ Target audience or ideal client

○ Promise or guarantee

○ Target launch date and milestones

strategize

On average, we're bombarded with more than 5,000 advertising messages each day. To effectively connect with your audience and influence their behavior requires a thoughtful, data-driven approach. We start by working with you to define your audience geographically, demographically, and psychographically. Then, we research and segment your audience to help you better understand their:

○ Interests

○ Purchasing habits

○ Device usage patterns

○ Beliefs

Once we understand how to connect with your audience, we determine the most effective distribution channels and generate a compelling story, typically consisting of five components:

○ Connect: Grab attention, generate buy-in

○ Challenge: Establish empathy by addressing pain points

○ Conclude: Resolve the challenge, tell the audience what actions to take.

○ Conflict: Introduce the problem to be solved.

○ Conquer: Overcome, discover the hero.

strategize

On average, we're bombarded with more than 5,000 advertising messages each day. To effectively connect with your audience and influence their behavior requires a thoughtful, data-driven approach. We start by working with you to define your audience geographically, demographically, and psychographically. Then, we research and segment your audience to help you better understand their:

○ Interests

○ Purchasing habits

○ Device usage patterns

○ Beliefs

Once we understand how to connect with your audience, we determine the most effective distribution channels and generate a compelling story, typically consisting of five components:

○ Connect: Grab attention, generate buy-in

○ Challenge: Establish empathy by addressing pain points

○ Conclude: Resolve the challenge, tell the audience what actions to take.

○ Conflict: Introduce the problem to be solved.

○ Conquer: Overcome, discover the hero.

create

This is the fun part. With your objectives in mind, we capture and craft your compelling story in a manner that will delight and engage your audience. Some of the tools we use include:

○ Film

○ Photography

○ Web Design

○ Visual Design

○ Copywriting

○ Target launch date and milestones

create

This is the fun part. With your objectives in mind, we capture and craft your compelling story in a manner that will delight and engage your audience. Some of the tools we use include:

○ Film

○ Photography

○ Web Design

○ Visual Design

○ Copywriting

○ Target launch date and milestones

distribute

We will distribute your media products, in each of the mediums necessary to connect with your audience and achieve your objectives. Typical channels for distribution include:

○ Your website

○ Youtube and/ or Vimeo

○ Facebook, LinkedIn, and/ or Twitter

○ Other industry-specific platforms

We'll also take care of the descriptions, snippets, tags, hyperlinks, and calls-to-action to ensure that we're driving maximum engagement.

distribute

We will distribute your media products, in each of the mediums necessary to connect with your audience and achieve your objectives. Typical channels for distribution include:

○ Your website

○ Youtube and/ or Vimeo

○ Facebook, LinkedIn, and/ or Twitter

○ Other industry-specific platforms

We'll also take care of the descriptions, snippets, tags, hyperlinks, and calls-to-action to ensure that we're driving maximum engagement.

verify

We prefer relationships to transactions so we don't stop working just because we delivered your media products to you. We'll measure and reports key metrics back to you for up to 120 days - or longer if your objectives require it. Then we'll share recommendations that detail how you can enhance your outcomes in the future.

verify

We prefer relationships to transactions so we don't stop working just because we delivered your media products to you. We'll measure and reports key metrics back to you for up to 120 days - or longer if your objectives require it. Then we'll share recommendations that detail how you can enhance your outcomes in the future.