1

Decide with Integrity

Always do what's right.

Don't f*ck the client (figuratively or literally).

No amount of money is worth compromising trust.  Profit is NOT our purpose.

3

Light-Hearted Team Environment

Don't take yourself too seriously.

Embrace risk.

Be clever, don’t be a smart ass.

5

Rigorous, never ruthless

When difficult decisions are before us, decide swiftly and communicate with transparency

Hold one another accountable

2

Always humbly confident

Leverage vulnerability as a strength in finding the story. Nothing is off the table. No one is perfect. Enter the danger.

Take pride in the value you provide for our clients.

Narcissists need not apply.

4

Relationship first approach

Help first.

Never hear attack.

Add value in all that we do.

Give back to the community.

6

Work hard, play hard

Have fun

Stay healthy in mind and body

See What Results from These Values

If you’re not willing to accept the pain real values incur, don’t bother going to the trouble of formulating a values statement.

Patrick Lencioni